168 total conversions across 12 months — 70 lead forms + 98 phone calls — at CA$185 average cost per conversion. Mobile dominated with 65.5% of all spend.
Total Ad Spend
CA$0
12 months · May 2025 – Apr 2026 · Search + Display + Performance Max
Avg. Cost Per Conversion
$0
168 total conversions · 1.64% overall conversion rate across all campaigns
🖱️
0
Total Clicks
0.58% avg. CTR
👁️
0
Impressions
↑ 41.64% search share
📞
0
Phone Calls
58.3% of all conversions
📋
0
Lead Forms
41.7% of all conversions
Monthly Performance Trends
Monthly Spend & Conversions
12-month overview · May 2025 – Apr 2026
Campaign Type Performance
Campaign Type Breakdown
Conversions by campaign type
Conversions Split
Phone calls vs. lead forms
Phone Calls58.3%
Lead Forms41.7%
Spend by Campaign
Budget allocation
Search55.1%
Display28.7%
Perf. Max16.2%
Device & Audience Insights
Device Performance
Conversions & spend by device type
Age Group Analysis
Conversions & cost per conversion by age
Location & Conversion Funnel
Geographic Coverage
All campaigns geo-targeted to Canada · Ottawa, ON primary